In Your Package
✔ Brand Discovery Process
✔ Brand Guidelines
✔ Main Logo Design - Vertical and horizontal design
✔ Alternative Logos - 2 versions
✔ Tagline Marks - 2 versions
✔ Brand Pattern
✔ Business Card Design
✔ Stationary Set - 1 note card, 1 letterhead
✔ Social Media Set - 1 banner design, 1 Instagram button set
✔ Social Media Branded Images - 5 images
1 Squarespace* Website
✔ Homepage + Up to 8 Support Pages
✔ Banner & Announcement Bar Design
✔ Industry Photos Included
✔ Social Media Integration
✔ Blog or Workshop Set Up & Training
✔ SEO (search engine optimization)
✔ Custom CSS and HTML
✔ Website Content Creator Guidebook
✔ 1 Week Post Launch Tech Support
✔ 2 Hour Back End Training Session
*squarespace membership price not included
⇒ Social Media Package
15 custom images with brand logos or marks
Social media strategy coaching session
List of top industry related influences to follow and top hashtags to use
⇒ Email Template Creation + Training
(3) Email Templates - choice of Squarespace, Mailchimp, or Vertical Response platforms
Back end training and coaching included
⇒ Company Brochure Design
10 page company brochure & template
Back end training and coaching included
File Types: PDF, PowerPoint
We start by diving in deep and really understanding you, your company, your passion, your goals, your industry, and your target market.
Now that we really understand your brand goals, we can develop your brand voice and strategy. With my guidance, you will choose the marketing collateral to round out the perfect package to lead to your success.
Using my 3-phase process, we will design your visual brand that clearly identifies your expertise, connects with your audience, and uniquely represents you. We start on a macro level, and zero in on your ideal brand thru each phase of the process. Once perfected, we focus on your website and marketing collateral to finalize your perfect package.
I provide 1-week tech support after we launch your website. A 2-hour website training is also included so you can easily update your website as needed in the future. I also provide you with all the design files, guides, and training to keep your brand on point. Additionally, I store your files and provide a special flat rate menu for future projects.
10% Deposit: $550
3 Monthly Payments: $1,650
I promise to fully understand your company, goals, and passion to design a brand identity that is authentic to you while also attracting the right audience.
I promise to organize and streamline the process allowing you to focus on developing the best brand for you.
I promise to always guide you in the best decisions of your company, but respect whatever decision you feel is best for you.
I promise to listen and answer any concerns you have in order to perfect your best brand identity.
Ask me anything!
WHEN CAN YOU START?
To ensure quality control, I only book a few new clients per month. I start projects at the beginning of each month. The 10% deposit is required to book your spot for the month. You can schedule to start the next available month or months in advance depending on your preferred schedule.
CAN I CUSTOMIZE MY PACKAGE?
Yes! That is how I designed the packages. Each package starts with the basics (brand discovery, brand guidelines, logo, and icon) and include 5 brand element choices making it easy to tailor to your needs. Have another idea or suggestion? Just ask!
I STILL HAVE NO IDEA WHAT I NEED FOR MY BRAND, WEBSITE, OR MARKETING; CAN YOU HELP?
Absolutely! That is part of the first two steps of the process. We will dig deep to really understand what you need, and then we will create a brand and website strategy. Once we know what your unique needs are, I can guide you into what marketing options are best for your needs.
HOW MUCH IS A SQUARESPACE WEBSITE MEMBERSHIP? HOW MUCH ARE THE EMAIL MEMBERSHIPS?
All membership pricing are very reasonable for small business owners and entrepreneurs. You can review the following price options: Squarespace, Mailchimp, Vertical Response. I do encourage the use of Mailchimp, as they are currently offering direct email marketing thru Squarespace making it even easier for you to create marketing campaigns.
WHY DO YOU USE SQUARESPACE TEMPLATES? HOW DO YOU MAKE MINE UNIQUE?
I love Squarespace templates because the back end is really easy to use once I provide you the complimentary 2-hour training. Squarespace templates are sleek and beautiful, but easily allow me to customize using CSS and HTML coding, making it a unique website for you at the fraction of the price if we built it from the ground up.
DO I NEED A DOMAIN AND/OR SERVER?
You will need a domain which you can either purchase thru Squarespace or a third-party company such as GoDaddy. You do not need an outside server or host for the website, Squarespace provides all the hosting.
CAN I SPREAD OUT MY PAYMENTS?
Yes, packages are broken down into a 4 part payment plan. There is a 10% non-refundable deposit to book your project. Your balance is equally spread out over a 3-month auto payment plan charged on the 1st of the month. Your 1’st payment will be charged on the first month that we begin services. Additionally, if you need to spread payments out a bit more or prefer to pay all at once, please let me know so we can discuss.
HOW LONG IS THE PROCESS?
Typically, the Dynamite package is a 12-16 week process. I provide a project timeline with due dates for both you and I. The due dates are a guideline; if you need a few more days to make a decision or something came up that needs to halt the project - no problem! We complete the project at your pace, just note that the entire schedule will push back and result in a longer project timeline.
WHAT IS EXPECTED OF ME?
Once we get started, there will be a Brand Questionnaire that I will be asking you to fill out and return to get us started. The questionnaire typically takes between 30-60 minutes for a client to complete. It is designed for you to really start thinking about your brand and for me to have a more complete picture on your company, your style, your goals, and your passion. As we continue thru the process, you will be expected to make decisions at each phase so we can start with a general design and narrow down until we perfect your unique look.
Website Domain Name; Squarespace offers free custom domain names with annual website purchase. You may purchase from any third-party domain name company. I will need to access your account when we launch your website.
Social Media Handles; I will need to access your social media accounts in order to integrate with the website.
All copy. I will provide you with guidebooks for website copy and marketing collateral pieces. I provide light editing and suggestions and will work with you closely to ensure we have all the copy needed for your project.
Although not required, I always welcome any ideas, designs, or input that you think represent you or your brand. Feel free to review the entire process in more detail here or contact me with any questions.
DO I NEED SPECIAL PROGRAMS TO BE ABLE TO UPDATE MY TEMPLATES?
You will need Microsoft PowerPoint in order to update the Company Brochure. Email templates can be updated thru the online mail program of your choice which I will provide training.
I’M IN! WHAT’S THE NEXT STEP?
Woo hoo! Fill out the form so I can get to know a little bit more about you, and then I will be in contact within the next 24 hours.